My CRM Dilemma: HubSpot vs. Attio

As a (self claimed) CRM expert that just started his freelance services, I was delighted to once again explore the landscape of CRM tools.
The world is flooded with many great options, but I've limited this assessment to the following two contenders: HubSpot, a fundamental player in the industry, and a newcomer: Attio. Here's my take on these platforms.

🔶 HubSpot 🔸
Having worked with HubSpot for years, I've always appreciated its user-friendly interface. Its intuitive design continues to make navigation effortless, even for those with limited technical skills. The platform offers powerful workflow schematics, allowing for precise operation streamlining. While the free plan provides a great starting point to explore the system, it does come with limitations that may quickly necessitate an upgrade to a paid subscription.
On the flip side, HubSpot shines with its innovative features and extensive customization options. The ability to associate different data values seamlessly is particularly impressive, offering users complete control over system configuration.

⬛ Attio ◾
Attio piqued my interest with its unique approach, though not always in the ways I expected. The platform boasts powerful API integration capabilities, opening up a world of possibilities for tech-savvy users. However, out-of-the-box functionality can feel somewhat limited, often requiring workarounds or third-party integrations like make.com to fully incorporate it into daily workflows.
While Attio may not have the immediate "wow factor" of some other CRMs, it does offer a solid foundation for those willing to invest time in customization and integration.

💡 Conclusion
In weighing my options, I found myself drawn back to the familiar territory of HubSpot. While both platforms have their merits, HubSpot's powerful workflow automation capabilities ultimately tipped the scales. This feature, combined with its user-friendly interface and innovative tools, makes HubSpot a compelling choice for my CRM needs.